Customer Has No Cash? Make The Sales Anyway With These Tips!
“Wow, I wish I could because I love it, but I can’t afford it right now” Sound familiar? Or maybe they want so many items they cannot decide and end up leaving the party with nothing. Yikes…there must be a solution!
Think about the last wedding invite you received. Wasn’t there a nifty little mention of where the bride and groom were registered for your expected gift purchase? Well, you can use the same principle in your marketing line-up.
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway…why not make it easy for them to buy something the prospect will surely like?
Your prospects should fill out a form with their important dates (gift giving dates) and the names of those whom are expected to be giving gifts. Husbands, boyfriends, girlfriends, etc. are usually the natural suspects for this list. Get their contact info (addresses are best). After the sales event, you can send out the lists to the contacts and even send them out on a reminder calendar. For instance, when January 12 rolls around, have it set up for Sally May’s husband to receive a reminder email from you about her favorite perfume from her “gift registry.” Make it easy for him to buy it and have it delivered (gift wrapped would be an awesome suggestion), and voila! You’ve likely made a simple sale!
Of course you would add the husband to your regular prospect list and market to him regularly. You never know…even if he isn’t interested, he probably has a sister that would love your line-up of products. He could be come your best customer!
This is one example of the creative marketing techniques that will set you apart from your competition. When you know there are others out there who may get the sale, why not make it you by offering unique options?