Prospect Short On Cash? No Problem. You Can Still Make The Sale!
“I’d love to get it, but I’ve got no cash.” Hearing this? Or maybe she can’t make a decision and leaves the sale product on the table due to indecisiveness. What can you do to get the sale?
A super simple tip can solve this. It’s to offer a a gift registry. They are used numerous events (bridal, showers, etc.) events. How can you make them work in your business?
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway…why not make it easy for them to buy something the prospect will surely like?
Give them a form to complete with all their pertinent dates like birthdays, anniversaries, etc. Give them a column just to list the products they want. Another area would have them write down the names and contact information of people (friends, relatives, etc.) These would be people they are sure would be buying them something in the future (a boyfriend, husband, sister). Naturally you will then send the contact the “gift registry” results to make their shopping easier.
A bonus of this idea? Besides making two sales (one the day of the party and one later from the gift-giver), you can add the contact names from each list to your potential customer list. Include them in your mailings, etc. They may even become a regular customer, hostess or new recruit for you down the line!
This is a two-fold marketing idea that will help you boost your sales and your marketing prospects in one swoop. If you make the registry easy-to-use and market it well, it could be one of your most useful marketing tools!